When I first saw this label I wondered why it had a British parcel postmark, which would imply it was posted in Britain rather than Australia.traralgon3844 wrote:I was having a look around using different search criteria and found this label.
It appears to be from 1948 and the vendor has grouped it with Myer labels.
It turns out that this particular scheme allowed people to deposit 10/- and an addressed parcel label at an Australian bank. The labels were sent to the scheme headquarters in Sydney, and then flown to Great Britain for further distribution.
Five packing centres were established in the UK, including Chippenham in Wiltshire which is where this label was postmarked.
The scheme was ended on 4 January 1951 at a ceremony in the presence of Princess Alice, to mark the presentation of the final 300,000th parcel.
This information was based on several references to the 'Express Parcels Service' which I found in the Australian National Library's 'Trove' system.